Make It Part of Getting Ready

The best pre-drink ritual is the one you actually remember. That's the real design problem Gush solves: not "does pear juice work" — it does, backed by real research — but making sure you reach for it in the 30 minutes before your first drink, not the next morning when it's too late to help.

Whatever the occasion — a wedding, a dinner party, a night out with friends, a holiday where you know you'll be pouring more than usual — the move is the same: crack a Gush while you're getting dressed, doing your makeup, or calling a car. One less thing to think about mid-party, one better morning after.

Occasion guides and pairing ideas are coming to The Gush Lab.